insight

a wide range of dealer support

Insight provides access to a wealth of dealer support services. Focus have a team of qualified and experienced personnel able to assist with any pool or spa problem. Quarterly balance magazines are produced with technical and sales advice on products, marketing ideas, water chemistry, business support, retailing ideas, industry news and legislative updates to ensure that the dealer network remain informed and connected. In addition to balance, the dealers are provided with regular retail marketing strategies, counter displays and consumer driven display material.

Balance Magazine

Quarterly Balance magazines are produced with technical and sales advice on products, marketing ideas, water chemistry, business support, retailing ideas, industry news and legislative updates to ensure that the dealer network remain informed and connected.

Retail Marketing Strategies

Focus has a dedicated Retail Business Support service to support the dealer network with everything needed to drive business growth, support and profitability. This service includes developing advertising campaigns, flyers, advice on profitable retail set up and conducting consumer nights.

POS Material

Focus provide tools to effectively merchandise the store for increased retailer visibility. Items such as product display boxes, signage, posters, category signs, product shelftalkers and brochures are just some of the items provided.

Product Services

Focus understand dealers require extensive support to sell products to the consumer. Insight gives in-depth retail sales training on consumer mind-set, product usage and its advantages. A complete back up product guarantee is also provided from Focus Products to the retailer so the consumer can be assured the product advised and sold will work as prescribed.

Inspire Conference

The Inspire Conference delivers expert retailing advice on retail marketing strategies. From developing smart brands and workplace culture to discovering ways to minimise tax and build wealth. Inspire is about networking and sharing ideas with other dealers and business leaders from within the industry.

Legislative Updates

The pool and spa industry is forever changing and Focus considers it vital that dealers are kept aware of any legislative changes. Insight ensures dealers are made aware early of new codes or standards thereby preventing any unforseen problems.

Promotions

Promotions are an ideal way to communicate product benefits to consumers. Focus offers regular national promotions to dealers on seasonal products plus individual local area promotions through the Retail Business Support program.

Clever Packaging

Clever packaging delivers cutting edge and out of the box solutions to empower the connection between strategy and creative thinking. Creating recognisable brands, designing and rolling out clever packaging is paramount to the success of the professional retailer to help create an emotional connection between the brand and consumer. Innovations include; pre measured 1kg portion packs in environmental adjuster boxes, concentrated 'one dose' sachets, colour coded packaging, floating chlorine dispenser, square chlorine jars and pails with built in measuring caps and scoops, products packaged within counter display cartons and seasonal promotional pre packed carry boxes.

Environmental Initiative

Waterearth, a unique environmental initiative that promotes accurate water analysis, correct water treatment and improved water conservation. This initiative is to protect our precious resources for future generations.

Deployment

The success of the authorised dealer network is Focus' ability to take a product from concept to consumer. Focus has a unique number of in-house teams in place all working together to deploy innovative ideas with maximum success to the targeted market.

Online Services

The Focus website offers a revolutionary online system providing access instantly, connecting the dealer to Focus Products. Once registered via the internet access to training, electronic ordering systems and a range of valuable information including technical FAQ's, industry legislation, latest Balance magazines, Inspire updates, MSDS's and a range of marketing material are available.

Advanced Packaging Facilities

Focus Products have invested considerable pecuniary resources in the latest packing facilities. This ensures consistent and accurate product that can be rapidly produced particularly in times of peak demand.

Liqua

Liqua technology is a revolutionary set of services to support the independent pool and spa business. This unique combination of water analysis, service management and customer communications will become the new benchmark for the pool industry.

In store Training

The Focus technical and training teams cover a broad range of in-store topics. From instore water balance training to assistance with staff retail knowledge, the Focus team emphasises “a smarter not harder” model of business.

Consumer Evenings

Consumer evenings give dealers the opportunity to demonstrate why their customers need the experience of a pool professional. The presentation is designed to ensure consumers follow the dealers advice and encourage them to return to the store for on- going sales and support.

Technical Manual

The Focus dealer technical manual provides detailed information on basic to advanced water chemistry, product descriptions, seasonal retail marketing campaigns, MSDS sheets, technical tips, problem solvers and support guides. This manual is exclusive to the dealer network and is an encyclopedia of pool and spa knowledge.

Retailing Support

It is imperative that authorised dealers receive full retail support to ensure their business success. Through Instruct, dealers receive assistance with store layout and design, education and promotion, consumer evenings and access to a retail business specialist.

Staff Training

The training team assists the dealer through staff training and motivational courses to excite retail staff. The in-store courses are designed to encourage staff to excel in sales and service.

Customer Guides

Focus provide a number of simple to read guides allowing consumers to understand the basics on what to do with their pool or spa. The pocket ibook has information on the importance of cleaning the filter and algae formation. The Pool and Spa Book provides consumers a more in-depth knowledge on pool and spa care.

Problem Solvers

Providing easy to follow problem solver guides to aid in correct assessment and prescription, keeping solutions simple and accurate with minimum effort and maximum results.

Recognising the need for independent retailers to feel a part of a larger supportive network that provides the dealer with retailing services without franchising costs has been the centre of all strategies. In some industries franchising may be an advantage, however the experience of Focus Products has shown that the client relationship and branding services is the key to growing market share.

Ink Store Design

Focus Products will assist in setting a store apart for their customers. With branding and imaging, Focus can help create the desired image.

Retail Advice

With years of experience, Focus has dedicated staff in retail development to put their customers in safe hands.

Business Support

Focus believe in creating the foundations that allows a relationship to grow, and also a business.

Branding Strategies

Designed to help a business grow through effective and ongoing branding.

Staff Selling Techniques

Focus Products offers ongoing training to their customers on products and equipment. Focus understands the importance of staff training to reach maximum potential in any business.

Counter Displays

This strategic marketing tool cleverly projects the product offer into the eyes of the consumer to maximise sales.

POS material

Focus are at the forefront of the industry when it comes to clever marketing gimmicks. Including shelf talkers and category signs, Focus offer all of these to their dealers.

Focus Products offer a complete service to pool builders including, but not limited to onsite deliveries, pre-plumb order forms and drive in pick up facilities. Training and information is also available on the Focus Products extensive range of products and services. One on one consultation with expert staff is also offered to determine which areas of service can be most beneficial to the builder.

National Online Warranty System (48 hr response)

For fast and efficient service, Focus Products offer a simple to use online warranty system with a 48 hour response to warranty jobs lodged. In field service agents can also be requested and through this online system, customers can track and trace all requests for warranties.

On Site Delivery

Full on-site delivery service is offered to builders who order Focus Products equipment packages.

Technical Support

By calling 1300 136 287, customers will be connected to one of Focus' fully trained staff members. Should a local Account Manager not be available, calls will be diverted around the country until the customer is connected to a staff member.

Training (On-site automation training)

Focus Products recognise that automation is the new frontier of building swimming pools and as a result of careful research, have developed a specific training and introduction process to all customers.

Chemical Start Up Kits

Chemical start up kits have become a key part of the builder/consumer relationship and Focus offer several options depending on the surface type of the consumers pool. These start up kits contain introductory educational tools so the consumer gets off to a stress free start to their new pool.

Handover Kits

An everyday necessity on a pool, Focus accessory handover kits complete the whole process for the builder enabling them to move forward with the knowledge that the pool owner is 100% satisfied. A $50.00 chemical voucher for the end user is also provided at no additional cost to be redeemed at participating retailers.

Focus Products recognises the needs of mobile service technicians and the challenges they face day to day in the field. The Drive In Club is a program specifically designed to tailor for these special requirements.

One Stop Complete Product Solutions

The complete Focus range of chemicals covers all the needs of a mobile technician thus creating a one stop shop scenario which saves time and money.

On-site Pick Up

Focus Products provide state of the art pick up facilities that can be utilised at short notice. A simple phone call to one of the friendly staff and orders are ready to be picked up in no time.

Technical Support

Providing access to a national technical team leaves no stone unturned in the quest for the highest level of solution selling to the mobile service business.

Express Services

Express services are available on request for local and remote areas in emergency cases that require same day repairs and service.

Water Analysis Software

The Pool Analyser featuring Waterwatch technology makes the presentation of water analysis to the consumer simple. The report clearly marks the steps needed to ensure crystal clear sparkling water. The software is regularly updated by the development team to adapt to any changes and to add new products to the program.

More information

For more information contact your territory manager or the sales office on 1300 1 36287