Get the balance right
Get the balance right
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Focus Products Pty Ltd was formed in 1991 to provide a full service and product solution to the swimming pool and spa markets. Operations started humbly in Brisbane Queensland, and have since expanded to an international network.
Focus Products Pty Ltd was formed in 1991 to provide a full service and product solution to the swimming pool and spa markets. Operations started humbly in Brisbane Queensland, and have since expanded to an international network.
The Focus philosophy is simple: service, integrity, competitive pricing and technical excellence. Vision, compassion, courage, and character are the cornerstones upon which these are built on each day and with every endeavour.
The company’s consistent growth over recent years is due to customer loyalty and the ongoing commitment to developing new and innovative products. Customer satisfaction and support benefits are the center points of all strategic contents.
Experienced in providing a superior range of unique blends and formulas, Focus invests extensively in the research and development facilities, keeping the company at the forefront of new technology and ensuring innovative products at competitive prices. This is further enhanced by an inquisitive approach which renders exceptional products with confidence. Focus’ product range covers speciality chemicals, a full range of high performance pool and spa equipment, cleaning accessories, water testing facilities, water analysis technology and PVC pipe & fittings.
Focus Products are committed to the development of technology and reliable, energy efficient equipment. In anticipation of future market needs, as a company Focus are dedicated to product innovation and market leadership to ensure clients' needs are met.
Focus are passionate about water and helping pool and spa owners "get the balance right" through the Waterearth® environmental initiative. Focus believe that pool owners can maximise their swim time, reduce their maintenance time and minimise their pool's impact on the environment through professional advice. This advice delivers to owners correct water balancing techniques, efficient and effective sanitation and the reduction of water wastage.
The market leading Liqua® technology effortlessly analyses water quality and provides easy to use reports on any adjustments required. The new generation of smarter software, services and systems is part of the ongoing commitment to develop stronger and more profitable independent pool and spa professionals.
Quality, value and dedication is achieved through the “connected thinking” program which ensures the Focus Research & Development team constantly find new ways to do things better, to design better products and provide better service through staying connected with the industry.
delivering inspirational range and performance
delivering inspirational range and performance
The Focus mission is to provide “the ultimate” in all pool and spa products for quality water analysis, water services and treatment ensuring the future safety of the environments water supply. By combining the expertise of the best engineers, chemists, research scientists and developers with a passionate team of product development, marketing, sales, administration and warehousing staff, that provide the most advanced technology, consistent, thorough and professional services to the industry.
Professional Service
Providing professional service is fundamental to Focus' operation. Focus excels with personal and friendly support from order placement to delivery. Professionals can also access an experienced technical team to aid with pool and spa enquiries of any nature ensuring the Focus network are supported through the provision of excellent after-sales service.
Modern Marketing
Focus delivers modern marketing resources and strategies to its dealer network. Through the in-store retail support program, Focus provide retailers with resources on shop front design, targeted marketing and sales strategies. Additionally Focus has a range of unique consumer friendly systems to help promote the benefits of working with trained pool and spa professionals. These include unique packaging, simplified product application and seasonal promotions.
Innovation
In an ever-changing industry there is a constant demand for new and improved products. Focus regularly review products and develop innovative solutions to match the always changing conditions. With ready access to a number of industrial scientists, industrial designers, software developers and analysis technology providers, Focus quickly deliver new technology to its dealer network.
Environmental Care
Focus are passionate about water and helping pool and spa owners "get the balance right" through the Waterearth environmental initiative. Focus believe that pool owners can maximise their swim time, reduce their maintenance time and minimise their pool's impact on the environment through professional advice. This advice delivers to owners correct water balancing techniques, efficient and effective sanitation and the reduction of water wastage.
The Focus mission is to provide “the ultimate” in all pool and spa products for quality water analysis, water services and treatment ensuring the future safety of the environments water supply.
The Focus mission is to provide “the ultimate” in all pool and spa products for quality water analysis, water services and treatment ensuring the future safety of the environments water supply.
Focus
Experienced in providing a superior range of unique blends and formulas, Focus invest extensively in the research and development facilities, keeping the company at the forefront of new technology and ensuring innovative products at competitive prices. This is further enhanced by an inquisitive approach which renders exceptional products with confidence. The unique yet simple to use range is complete from sanitisers and adjusters through to new generation blended flocculants and speciality products. Combining innovative technology with style and intelligence, Focus Products provides effortless customer sales and satisfaction.
OSPA®
OSPA® delivers the complete range of professionally packaged, consumer friendly products to meet the demand of retail spa outlets. The advanced technology is superior and each product is tested and researched extensively.
Ultra®
Ultra® is Focus' exclusive highly formulated chemical range. The Ultra range signifies exceptional technology with style and intelligence in pool water treatment. Renowned for the exquisite blends and aesthetic appeal and design, Ultra provides market security for the pool professional.
Noria®
Focus Products are committed to the development of technology and equipment efficiency. The high performance range has been cleverly designed to meet the most demanding requirements. Ensuring quality materials and workmanship, this range has been developed to ensure state-of-the-art technology. All Noria® equipment come with extensive warranties backed by the service and support of Focus Products.
Waterearth®
Waterearth® is an environmental initiative developed by Focus Products to “get the balance right”. Waterearth® is committed to accurate water analysis, correct water treatment and maximised water conservation.
Liqua®
Liqua® technology is a revolutionary set of services to support the independent pool and spa business. This unique combination of water analysis, service management and customer communications will become the new benchmark for the pool industry.
The Focus mission is to provide “the ultimate” in all pool and spa products for quality water analysis, water services and treatment ensuring the future safety of the environments water supply.
The Focus mission is to provide “the ultimate” in all pool and spa products for quality water analysis, water services and treatment ensuring the future safety of the environments water supply.
More information
More information
For more information contact your territory manager or the sales office on 1300 1 36287
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